The health industry has become a major focus of attention in recent years as innovative practices and procedures have debuted, and the public focus has increasingly moved to patient care and improving the general efficiency of the healthcare system. New technology, including mobile computing systems, online patient portals, and creative and interactive marketing practices are enabling the health industry and health-oriented businesses to move forward and reach people more effectively.
The internet, digital communications, and mobile technology are all making their way into the health industry, helping both patients and medical professionals as well as allowing health-oriented businesses to more effectively market themselves, and their products or treatments, to prospective customers. Moving online on so many levels has enabled the health industry to streamline practices, ensuring improved quality and delivery of care.
How technology is helping the health industry
For patients, the health industry entering the online world has been beneficial in many practical ways. Patients can easily access and pay their medical bills online or from their smartphone, while getting prescriptions filled via the internet or text messaging has become commonplace.
Healthcare professionals have taken advantage of the many programs and practical applications currently available to improve the quality of their patient care. Online databases have made it possible for doctors and other healthcare providers to upload patient notes directly into their medical files, allowing doctors and other healthcare professionals to instantly access information dating back years and even decades. This type of access also makes handling an emergency easier; a patient’s medical history may be quickly searched before a procedure is performed or medication given, decreasing the risk of hospital and other healthcare related accidents substantially.
Healthcare professionals are also benefiting from the availability of continuing education courses, webinars, and online conferences. Doctors and other healthcare professionals can increase their skills from the comfort of their office computer or mobile device, and it is even possible – courtesy of webcams and other real-time technology – for doctors and surgeons to consult on cases and even perform surgeries remotely, seeing patients and guiding others through complicated procedures anywhere in the world. An exciting innovation in technology that is being utilized by surgeons is Google Glass, a wearable computer in the form of eyeglasses that give surgeons hands-free access to real-time patient information including vital signs. It also utilizes voice-activation, so surgeons can use it to call up further data without the need to look away from the patient.
One segment of the health industry that has moved online in a big way in recent years is pharmacies. Many online-based pharmacies offer features that standard pharmacies simple cannot, including 24/7/365 on-call pharmacists and bulk discounts. This has become especially attractive to customers looking to buy low-cost, generic medications at discount prices.
In the same vein, online consultations are being offered by a growing number of healthcare services, allowing patients to consult one-on-one with a doctor any time of the day or night.
Health industry marketing online
When it comes to marketing in the health industry, finding new ways to reach patients and prospective customers – and present accurate information in an appealing way – is always a priority. For private health-related businesses especially, reaching out to patients in a direct way via online marketing is the best way to success. More people are using the internet than ever before, and not simply for work-related tasks, gaming, or social networking. An increasing number of people are using websites, reviews, and online articles to inform them when choosing a doctor or other health industry professional or service. Having a website with good content, a social media presence, positive reviews, and good SEO placement can have a profound effect on the visibility and success of a health-related business.
Health and wellness practices including dental clinics, acupuncture practices, and chiropractic offices especially benefit from the use of online marketing. Many of the best online marketing tools are quite affordable, so even smaller businesses on a tight budget can make use of them. Email marketing is one of the best ways for a health-related business to keep in touch with customers, as is social media. Social media is also a great way to interact with customers directly while building the practice’s brand and presence online. Many health and wellness businesses maintain a blog or newsletter – filling it with informative posts and articles related to their specific business as well as healthcare in general – which helps to boost their ranking in search engines. The use of SEO (search engine optimization) will also boost the ranking of webpages, making the business more readily visible to prospective customers searching for their services.
As computer technology and the internet continue to advance, and innovations in marketing develop, the methods for reaching customers will continue to improve. In the years to come, it will be vital that the healthcare industry continues to explore and embrace these new technologies in order to improve their relationship with customers and offer the best services possible.
Bitter Arctic winds could plunge parts of Britain into the coldest spell of August weather for almost a century.
Thermometers are set to plummet as a stubborn band of low pressure drags air in from the north – with two weeks of wet, windy and cold weather on the horizon.
There is even a chance of snow and sleet over the mountains of Scotland as it dips to near freezing overnight.
Government figures show the last time it was this cold in August was in 1919 when the mercury rose no higher than 8.9C for four days in Yorkshire and Cumbria.
More (gasp) Global Warming!
There’s a word I don’t see often: “diaspora.” One meaning of the word derived from the Greek wordsdiaspeirein to scatter, from dia- +speirein to sow, is the movement, migration, or scattering of a people away from an established or ancestral homeland. Isn’t that what is happening on our southern border which gives immigration a bad name? Over the last 30 or so years, the U.S. has experienced a huge displacement of people from Latin America. The first Amnesty Bill signed by President Reagan legalized the status of 6 to 8 million people here illegally. Drawn by our liberty, religious freedom, and jobs and higher wages, 12 to 20 million have arrived in this country from the south. The vast number are from Mexico with a lesser number coming from Central America.
Efforts to secure the border with fences and border patrol agents and deportations have not stemmed the flow. No other country allows its borders to act as a sieve. Some say that the priority in dealing with illegal immigration is a secure border first, then some solution for the immigrants already part of our society. Others, encourage the movement into the country thinking it will redound to their political power or corporate financial power.
One thing is certain. The majority of Americans will not support wholesale deportation of those here illegally and not U.S. citizens. No amount of speechifying will convince American citizens that you can rip 12 to 20 million people from their homes and be better off.
Remember Rachael Price as she sings “What I’m Doing Here”
WHO reports, the death toll in West Africa has jumped to 1,145 (2,127 infections) with 76 new deaths in the last 2 days and a record-breaking pace of reported new cases (152 in the last 2 days).
Written by Jack Kelly Wednesday, 13 August 2014 on To The Point News
I can’t imagine how a father could contemplate killing his ten year old daughter because a mullah had raped her in a mosque, but I know it is evil
It is evil, too, to behead or bury alive helpless people because they are of a different faith; to blow up little girls because they went to school. But many prominent liberals have criticized Islamists only when making false and invidious comparisons between them and Christians, or Republicans.
Liberals tend to conflate Islamists with Moslems generally, which is like conflating Germans with Nazis, Italians with the Mafia.
The term was coined to distinguish between those who seek to impose a worldwide “caliphate” ruled by Islamic law, and most Moslems.
The Islam Islamists seek to impose is essentially unchanged from what Mohammed preached 1,400 years ago. Men required to wear beards. Women denied education, forced to have clitorectomies. Homosexuals put to death.
All must worship Allah in the manner they do, Islamists demand. “Infidels” who don’t convert are to be enslaved (dhimmitude), expelled, or exterminated. But for every Jew, Christian, Hindu or Yazidi they’ve killed, Islamists have murdered a thousand Moslems they consider heretics.
There’s a schism in Islam which dates from 661, when Ali, cousin and son in law of the Prophet, was murdered in Najaf in what is now Iraq. The Shia (about 15 percent of all Moslems) believe the true succession of Islam’s caliphs runs through Ali.
Most Moslems have come to terms with modernity, and with each other. In Iraq, where intermingling of Sunni and Shia is greatest, intermarriages have been common. But Sunni and Shia Islamists hate each other every bit as much as they hate infidels and moderate Moslems.
It’s as puzzling as it is appalling so many liberals – who trumpet their support for women’s rights and gay rights – are unable or unwilling to distinguish between the majority and the Islamists.
“Islamist” is a racist term, according to “media critic” Kay Sokolowski. Which is preposterous, because Islam is a religion with adherents in virtually every ethnic group.
Ignorance goes a long way toward explaining why liberals believe such nonsense. But ignorance alone can’t explain the willful blindness of so many to the evil proudly displayed by ISIS, Boko Haram, Hamas and other Islamist groups.
Liberals tend to be moral relativists. Until ISIS rubbed it in their faces, many were unwilling to acknowledge such evil exists.
I suspect it’s their touching faith in diplomacy – illustrated by the hopes they invest in each new Middle East cease fire, despite innumerable disappointments (We cease, they fire, noted Bernard Lewis) –that makes liberals reluctant to acknowledge the existence of such evil as we’re witnessing in Iraq today.
Liberals desperately want to believe there’s no problem in the world that can’t be ameliorated by diplomacy. But even liberals understand that for negotiations to succeed, there must be some basis for compromise. With the likes of ISIS, there is none. Either we kill them, or they’ll kill us.
Unwilling to acknowledge that in dealing with Islamists, only military force will do, many liberals shut their eyes to their true nature. Rather than give up their fond illusion, they embrace a deadlier one.
Cowardice may be a factor. Liberals can – and do – say vile things about Christianity, confident no Christian will respond to their blasphemy with violence. But if provoked, Islamists might murder them. (Many liberals have yet to figure out Islamists may murder them even if they’re not provoked.)
In a Pew poll June 26, just 40 percent of “solid liberals” said they “often feel proud to be an American.”
Perhaps some took a rosier view of Islamists because they consider Islamist criticisms of America to be justified.
I think the biggest reason why liberals are reluctant to acknowledge the true nature of Islamists is because to do so would be a tacit admission they’ve been really, really wrong – about reaching out to Islamists, about cuts in defense, about their entire philosophy of moral realtivism. That would be a blow to the substantial egos most liberals have.
And for most liberals, nothing is more important than clinging to political power. To admit – even tacitly – their screwups have caused a humanitarian catastrophe and put America at risk might have adverse consequences at the polls.
Jack Kelly is a former Marine and Green Beret and a former deputy assistant secretary of the Air Force in the Reagan administration. He is national security writer for the Pittsburgh Post-Gazette.
What’s is frightening is this news: “…a stunning 170 health-care workers (the ones covered from head to toe in protective garments) have been infected with Ebola and at least 81 have died.”
I saw this coming when it was first announced that 100 health care workers had been exposed. You know they take extra caution around patients, yet they still go the Ebhola. How is it spreading?
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