
I first wrote about the Amazon Kindle in November of last year. At that time it was priced at $399.00 and many wondered if it would sell. TechCrunch is telling us it’s thriving, that over 240,000 units have been sold!
Doing a little back of the envelope math, that brings total sales of the device so far to between $86 million and $96 million (the price of the device was reduced to $360 from $400 last May). Then add the amounts spent on digital books, newspapers, and blogs purchased to read on the device, and you get a business that has easily brought in above $100 million so far. (Each $25 worth of digital reading material purchased per Kindle, add $6 million in total revenues).
I went back through my invoices since just the first of the year, and I may be typical, or not, but I’ve purchased over $319 in books including $88 for shipping. That’s about 20 books. If they were all available on the Kindle, my cost would have been $200 and no shipping. That’s a pretty good incentive to buy a Kindle. Granted I wouldn’t have piles of books around my house and I couldn’t have loaned a copy of my latest find to a friend and I couldn’t have smeared jelly on some of the pages.
It also would have been environmentally friendly, as my daughter pointed out in November.
Citi analyst Mark Mahaney estimated in May that Amazon would sell 189,000 units this year and 467,000 units in 2009 and 2.2 million in 2010. He says those numbers will have to be revised significantly upward. I wonder how much of this good news is reflected in the price of the stock?
Tags: Blogging, Business by MoverMike
6 Comments »