Entries Tagged as 'Social Media'

Advice to a 20-Year Old

James Altucher, Blogger, author, social media, investor, wall street and easiest to ask on twitter, has some advice for a 20-year old. I have an excerpt here:

If you want to make money you have to learn the following skills. None of these skills are taught in college. I’m not saying college is awful. I’m just saying that the only skills needed to make money will never be learned in college:

– how to sell (both in a presentation and via copywriting)
– how to negotiate (which means win-win, not war)
– creativity (take out a pad, write down a list of ideas, every day)
– leadership (give more to others than you expect back for yourself)
– networking (a corollary of leadership)
– how to live by themes instead of goals (goals will fail you)
– reinvention (which will happen repeatedly throughout a life)
– idea sex (get good at coming up with ideas. Then combine them. Master the intersection)
– the 1% rule (every week try to get better 1% physically, emotionally, mentally)
– “the google rule” – give constantly to the people in your network. The value of your network increase linearly if you get to know more people but EXPONENTIALLY if you and the people you know, get to know and help each other.
– how to fail so that a failure turns into a beginning
– simple tools to increase productivity
– how to master a field. You can’t learn this in school with each “field” being regimented into equal 50 minute periods. Mastery begins when formal education ends. Find the topic that sets your heart on fire. Then combust.
– stopping the noise: news, advice books, fees upon fees in almost every area of life. Create your own noise instead of falling in line with the others.

If you do all this you will gradually make more and more money and help more and more people. At least, I’ve seen it happen for me and for others.

I hope this doesn’t sound arrogant. I’ve messed up too much by not following the above advice.

Don’t plagiarize the lives of your parents, your peers, your teachers, your colleagues, your bosses.

Create your own life.

I wish I were you because if you follow the above, then you will most likely end up doing what you love and getting massively rich and helping many others.

I didn’t do that when I was 20. But now, at 46, I’m really grateful I follow the above rules.

Interview With Edward Snowden

Snowden with Ewen MacAskill (left) and Alan Rusbridger. Photograph: Alex Healey for the Guardian

Snowden with Ewen MacAskill (left) and Alan Rusbridger. Photograph: Alex Healey for the Guardian

The Guardian has an interview with Edward Snowden, the man who exposed the NSA and the data collection. I’m interested in your take on this young man. For me, he raises serious questions and he is extremely thoughtful and well spoken.

Digital Communications: More Important in a Digital Society

Communication is a vital aspect of life as a human and is becoming even more important in a digital society. Digital communications are instant as well as global. Any communication we put on the Internet and air waves can be spread from its source to the entire world. Furthermore, this communication can be retrieved forever.

Because of the spread of communication electronically, each item placed digitally requires accuracy. Professionals in communication need to be able to carefully evaluate and substantiate their sources. It is vital that communication professionals establish measurable outcomes. The method of communication is important. The following questions need to be answered in communication:

• What do you expect to communicate?
• What do you want to accomplish?
• How will you identify successful communication?

The use of available analytics to determine the efficacy of communication is done by front-line managers, C-suite executives and cross-departmental stakeholders. The use of data-driven measurement forms the foundation of effective communication management.

Communicators must consider theory, research and as strategy when creating messages. The complexity of creating communication requires flexibility and personalization. Innovation is important because yesterday’s solutions do not fit the changing communication landscape. Effective marketers can quickly adapt to new forms of digital media and leverage these platforms into beneficial marketing tools. They must also be able to prevent damaging messages from spreading.

Communication professionals require training to apply theory and research of the past to modern applications. A graduate degree that has a focus on creativity, technology and the interconnectivity of personal relationships is valuable. For the training you require, plan to take courses from USC MCM Online to enhance the skills needed to further your career as a communication professional. It is predicted that, by 2018, communication-related occupations will grow by over 16 percent. Further education will make your skills more marketable. The Bureau of Labor Statistics (BLS) has noted in their most recent study that occupations requiring post-secondary education for entry are projected to grow quickly. Occupations classified as needing a master’s degree are projected to grow by 21.7 percent. Pursuing an online degree will enhance your employability and skills.

Book Review: The Curtain – A Novel By Patrick Ord

• Print Length: 314 pages
• Publisher: Henry Maddox Publishing; 1 edition (February 24, 2013)

You’ve heard of “data mining”, but did you know that based on your web searches, your social media contacts and interactions, your clicking on internet ads and a whole lot more, companies can know if your daughter is pregnant before you do; can turn you down for a loan because your neighbors scores are low; can be turned down for a job because of correlations of your interests and losers; or based on your grocery purchases and diabetes that you can be turned down by your health insurer.

This is a book about marketing in the U.S by corporations whose only goal is to make profits at the expense of society. The book is a defense of capitalism, but not the capitalism that has no virtue or self respect practiced by so many. The answer is not more regulation by a growing federal presence, but enlightenment by consumers. This a book with a darn good story that will keep you turning pages through the night, because you won’t be able to sleep anyway after starting the book.

This is a book where you’ll learn the difference between self esteem, supported by our educational establishment and self respect. By the end of the book you’ll be cheering for the most unlikely man to lead us back from the edge.
Read the book I rated at five (5) stars, but I would give it ten (10) stars if I could.

Move over “Atlas Shrugged.”

Am I In Trouble?

The Department of Homeland Security has been forced to release a list of keywords and phrases it uses to monitor social networking sites and online media for signs of terrorist or other threats against the U.S.

You can see the list of words here that may flag your blog or social media site and cause you to receive an unfriendly, midnight knock. And here are the words I’ve used:

Drill – as in drill baby drill
Exercise – as in “I get all my exercise being a pallbearer for my friends who exercise.
Homeland security
Organized crime
State of emergency
Nuclear threat
(What no Fukushima?)
North Korea
H5N1 and H1N1
(What no EMP?)
Anything to do with drugs, Mexico, Illegal Immigration, (sorry we are not supposed to use “illegal”)
La Raza is ok!
Anything to do with terrorism
Anything to do with weather

Is this a great country or what?

A Disaster Called The Federal Reserve

We Have Power Through Twitter!

Did you miss this uproar since Friday about Motrin. Last week Motrin ran this ad:

Apparently, twitterers were incensed over the ad. So much so that Motrin pulled the ad. It was even spoofed:

Two things strike me about the ad. One, it does nothing to dispel the notion that Motrin is just for women, even though I assume it is akin to aspirin or ibuprofen. Two, I think many women were upset over the lack of taking a stand on the issue, then switching to “me”. Listen to the ad again. It says “wearing your baby seems to be in fashion. In theory it’s a great idea; supposedly it’s a real bonding experience. Then, bam, “What about me?”

One big thing to notice. Twitter just brought down a national ad. Look who has the power. It’s a far cry from Mad Men telling us what to buy. Now, we can control what is sold!

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