Entries Tagged as 'Social Media'
We Have Power Through Twitter!
Did you miss this uproar since Friday about Motrin. Last week Motrin ran this ad:
Apparently, twitterers were incensed over the ad. So much so that Motrin pulled the ad. It was even spoofed:
Two things strike me about the ad. One, it does nothing to dispel the notion that Motrin is just for women, even though I assume it is akin to aspirin or ibuprofen. Two, I think many women were upset over the lack of taking a stand on the issue, then switching to “me”. Listen to the ad again. It says “wearing your baby seems to be in fashion. In theory it’s a great idea; supposedly it’s a real bonding experience. Then, bam, “What about me?”
One big thing to notice. Twitter just brought down a national ad. Look who has the power. It’s a far cry from Mad Men telling us what to buy. Now, we can control what is sold!
