Get Mobile: 5 Moblie Marketing Tips
Have you been struggling to increase your revenue from Internet marketing? If so, it might be because your notion of what going online means is no longer really valid. Mobile marketing stats reports that just about two out of every three Americans have a smart phone. Even more interesting for mobile marketers is the fact that an increasing number of these people use their phone as their primary or even their only access to the Internet. Even when consumers do have access to desktops and laptops, Google’s research indicates that mobile use is more strongly associated with an immediate intent to purchase then traditional Internet use. This means that businesses who want to rapidly increase revenue from Internet marketing cannot afford to ignore mobile solutions.
Five Mobile Marketing Action Tips
It’s well established that businesses need to pursue mobile marketing to keep growing online. To understand how to use mobile to grow your own revenues rapidly, consider these five tips that might work for your business.
- Make Your Website Friendly to Mobile Visitors
This might seem obvious, but many company websites still don’t look right or function well on small and handheld devices.The first thing your business needs is a responsive website or a mobile app that visitors can access when they’re on the phone or other mobile device. Mobile web surfers are even more notoriously impatient than folks who use desktops and laptops. Make sure your Internet platform can accommodate smaller screens and function well on phones.
- Make Mobile Signups Easy
Marketers can use new technologies like short codes to make it easy for prospects to sign up for newsletters or special offers. With short codes, consumers can sign up to a list simply by replying to a text with a special code. This reply signals the consumer’s interest and gives the business permission to keep communicating. Many businesses offer incentives, like discount coupons, to attract more signups.
- Automate Marketing Campaigns
With the right software, businesses can deploy highly targeted marketing campaigns to different targeted market segments. For example, marketing automation can base promotions upon recent purchases, website activity, or demographics. If a customer left your website without paying for their shopping cart, texting them a 10 percent off or free shipping coupon might get them to go back and complete their purchase. If another customer just purchased a jogging stroller, perhaps she would also appreciate a discount on jogging shoes.
- Enhance Social Media
It’s always helpful to make mobile content as socially friendly as possible. To move beyond normal icons for likes and shares, some businesses have used in-store QR codes to allow customers to like and share products easily with their smart phones. As an incentive, the business can offer to text back an automatic promotional discount on that item. This gives consumers both an extra incentive to buy and an incentive to share socially.
- Allow Customers to Book Online
When consumers are actually out on the streets, they are more likely to patronize your brick and mortar business. Hairdressers, dentists, and restaurants are just some examples of businesses that can benefit from allowing last-minute, real-time bookings. For example, a business could either allow a consumer to request a time or have a way to display available openings that consumers can choose from. Knowing that you can fit them in, gives customers, clients, or patients an extra incentive to do business with you.
Get More Action Tips to Use Mobile Marketing to Boost Your Business
These five tips are actionable and affordable for most businesses. However, they barely scrape the surface of the ways that a company like Trumpia can help you grow your business with mobile marketing online.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.