Newood Bails Itself Out!
There’s an article in the Eugene Register Guard titled Shelving company creates earthquake-resistant line. Newood Display Fixture Manufacturing Co. found itself losing the wine shelving business in California. It sold metal racks for wine bottle storage and in an earthquake, wood shelving was holding up better than metal. At this time it should have applied to the government for bailout money to keep it going until the market came back to metal racks. But, Newood was different. It came up with a new kind of wood rack that was flexible and worked better than the competition and now is winning business back. I guess neccessity is the mother of invention. You think there’s a lesson here!






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