In November of 2007 I wrote
What Is NAU? Nau Inc. (pronounced "now") was a sustainable clothing e-tailer. It had plans to open 20 stores this year and 140 by 2010. Just two weeks ago it opened in Los Angeles. Yesterday, it closed its doors permanently.
Nau's appeal: With every sale we donate 5% to environmental or humanitarian organizations working to create positive change. Their partners are Conservation International, Heifer International, 1000 Friends of Oregon, Ecotrust and The Oregon National Desert Association. NAU also has a blog, The Thought Kitchen and an interesting post I’m Dreaming of a Green Christmas, Part 1 NAU has four stores, one in Bridgeport, Boulder, CO, Chicago, IL and Bellevue, WA.
I have never been a fan of socially responsible investing. As a stockbroker, I pooh-poohed the idea, even though funds were started on the concept and some brokers specialized in the area.
I believe a company's sole business is to make money and reward shareholders. Make so much money for shareholders that they can choose to spend their money funding bleeding heart causes, which are probably all anti-Capitalist, and, in turn, will try to kill the golden goose.
Which is better: Nau giving 5% of sales to environmental groups or growing the business to the point that hundreds of people work at Nau, get salaries and health and retirement benefits, and spend all the hard earned money in the communities, who, in turn, contribute to the art museums, and support plays and ballet and OPB, and feel so prosperous that they vote on funding for the schools?
I'm sorry to see Nau go under. I really like their clothes even though they seemed pricey. The good news: one more time a goody-goody concept bit the dust and their clothes and accessories are 50% off, while supplies last!