Steak Smell from a Billboard
When I’m driving back to the yard in the big yellow bus, I get really hungry. It’s worse for me, if I drove without a snack in my backpack. We are not supposed to stop for fast food. So how would it be to have a billboard waft the smell of steak cooking on the Bar Bee my way? I’ll tell you! It would drive me nuts. Already, the Nabisco cookie company on Columbia wafts the smell of toll house cookies through the air.
Retail Wire announces that “Bloom grocery stores, part of Food Lion, recently unveiled one of the nation’s first scented billboards. Accompanied by a gigantic depiction of a fork piercing a piece of meat, the sign in Mooresville, NC, pumps the smell of sizzling steak to passing drivers along River Highway.
“The scent, described as a mix of black pepper and charcoal, promotes the supermarket’s new Sheffield & Sons’ Angus beef, according to The Charlotte Observer. Formulated by ScentAir of Charlotte, NC, the scent is strongest during rush hours, 7 a.m. to 10 a.m. and then again from 4 p.m. to 7 p.m. A high-powered fan at the bottom of the billboard spreads the aroma by blowing air over cartridges loaded with fragrance oil.”
Would the smell of sizzling steak smell as good to a vegetarian?
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